Got Questions?
Frequently Asked Questions
Everything you need to know about our PPC Advertising service.
What is PPC advertising and how does it work?
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PPC stands for Pay-Per-Click. You create ads that appear at the top of Google search results or across websites in the Google Display Network, and you pay only when someone clicks on your ad. The position and cost of your ads are determined by an auction system that considers your bid amount, ad quality, and landing page relevance. When managed well, PPC delivers highly targeted traffic from people who are actively searching for products or services like yours — making it one of the most efficient forms of paid advertising available.
What is the difference between PPC and SEO?
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PPC delivers immediate, paid visibility — your ads appear at the top of Google the moment your campaign goes live, but you pay for every click and results stop the moment your budget runs out. SEO builds long-term organic visibility through content, technical improvements, and authority building — results take longer to arrive but continue working without ongoing ad spend once established. The two strategies are most powerful when used together: PPC captures immediate demand and generates revenue while your SEO programme builds the long-term foundation.
How quickly will I start seeing results from PPC?
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Your ads can start generating traffic and leads within hours of campaign launch. However, the first 2–4 weeks are a critical data collection and learning phase — we gather information about which keywords, audiences, ad creatives, and bid strategies perform best for your specific business and market. By weeks 4–6, campaigns typically reach consistent performance. By months 2–3, we've accumulated enough data to make highly confident decisions that significantly improve cost efficiency and conversion volume.
How much should I budget for PPC advertising?
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Ad spend budgets vary widely depending on your industry, competition level, and geographic targeting. For most service businesses, ₹20,000–₹50,000 per month in ad spend provides enough volume to gather meaningful data and generate a consistent flow of leads. For e-commerce or national campaigns in competitive categories, larger budgets unlock better economies of scale. We'll model your expected cost per lead and revenue outcome based on your industry benchmarks before recommending a starting budget.
Do you manage existing Google Ads accounts, or do you start fresh?
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We do both. If you're running existing Google Ads campaigns that aren't performing as well as you'd like, we conduct a full account audit — examining campaign structure, keyword lists, negative keywords, ad copy, Quality Scores, bidding strategies, and conversion tracking setup. In most inherited accounts, we identify significant opportunities to eliminate wasted spend and improve performance within the first 30 days. If you're starting from scratch, we build your account structure from first principles for maximum efficiency.
What makes your PPC management different?
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Three things set our approach apart. First, we are obsessively data-driven — every decision is backed by actual performance data, not gut instinct. Second, we optimise weekly, not monthly — small, frequent improvements compound into dramatically better performance over time. Third, we are completely transparent — you have full access to your ad accounts at all times, and our monthly reports show you exactly where every rupee went and what it produced. There are no hidden markups on ad spend and no lock-in contracts.
