Got Questions?
Frequently Asked Questions
Everything you need to know about our Influencer Marketing service.
What is influencer marketing and why does it work?
+
Influencer marketing is the practice of partnering with creators — people who have built a trusted, engaged audience on social media, YouTube, or other platforms — to promote your brand, product, or service through authentic content. It works because consumers are significantly more likely to trust a recommendation from a person they follow and respect than a brand advertisement. Research consistently shows that influencer recommendations drive purchase decisions at rates 5–10x higher than traditional advertising, particularly among younger demographics who have developed strong ad-avoidance habits.
What is the difference between micro and macro influencers, and which is better?
+
Micro-influencers have 10,000–100,000 followers and typically achieve significantly higher engagement rates (3–8%) because their audience is more niche, loyal, and trusting. They are ideal for driving conversions, building authentic credibility in a specific category, and achieving strong ROI on modest budgets. Macro-influencers (100k–1M+) and celebrities offer massive reach and brand awareness but lower engagement rates and higher costs. The right choice depends entirely on your goals — we usually recommend a mix, using micro-influencers for conversion-focused campaigns and macro-influencers for broad awareness pushes.
How do you ensure influencer content aligns with our brand?
+
We create comprehensive creative briefs for every influencer partnership that cover your brand positioning, key messages, visual guidelines, mandatory disclosures, and any prohibited content or language. Crucially, our briefs are designed to guide without being prescriptive — the best influencer content feels natural and authentic to the creator's voice, not like a scripted advertisement. Every piece of content goes through a brand review and approval process before publishing, so nothing goes live without your sign-off.
How do you measure the ROI of influencer campaigns?
+
We track influencer campaigns through multiple measurement layers: reach and impressions (brand exposure), engagement metrics (likes, comments, shares, saves), traffic driven to your website via trackable links, promo code redemptions for direct purchase attribution, and — where possible — sales conversion data through your analytics or e-commerce platform. For brand awareness campaigns, we also track uplift in branded search volume and social following as secondary indicators. Every campaign ends with a detailed performance report showing exactly what your investment delivered.
Do you work with influencers across all industries?
+
Yes — we have successfully executed influencer campaigns across fashion, beauty, food and beverage, fitness, healthcare, technology, real estate, education, travel, and professional services. The right influencer strategy looks very different across categories, and our industry experience means we know which creator niches, content formats, and platforms deliver the strongest results for your specific sector.
Can we build a long-term influencer ambassador programme?
+
Absolutely — and long-term ambassador relationships are significantly more effective than one-off posts. When an influencer collaborates with a brand repeatedly over months, their audience perceives the endorsement as a genuine, ongoing preference rather than a paid placement, which dramatically increases trust and conversion. We build and manage structured ambassador programmes that include regular content deliverables, exclusive product access, performance-based incentives, and dedicated account management — creating a community of authentic brand advocates who grow with your business.
