What’s the difference between SEO and paid Google Ads, and which should I invest in first?

SEO (organic search) builds long-term, compounding visibility that keeps working after you stop actively investing, but it typically takes 3-6 months to show meaningful results. Google Ads (PPC) delivers traffic and leads immediately but stops the moment you pause the budget. If you need leads now — for example a new business or a time-sensitive launch — start with Ads. If you’re playing a longer game and want to reduce cost-per-lead over time, invest in SEO in parallel. Most of our clients run both together: Ads for immediate pipeline, SEO for sustainable, lower-cost growth.