How often should I be posting on social media to see actual business results?

Consistency matters more than raw frequency. Posting 3-4 times a week with genuinely useful, well-produced content will outperform posting daily with low-effort filler. What actually drives results is a content mix — roughly a third educational/value content, a third social proof (testimonials, case studies, behind-the-scenes), and a third direct offers/promotions — combined with consistent engagement (replying to comments and DMs quickly). Platforms increasingly reward content that keeps people watching or reading, not just volume of posts.