How much should a small business budget for digital marketing every month?

A common starting benchmark is 7-12% of your revenue, but the right number depends on your goals and competition. For a small or mid-sized business in India or the UAE, we typically see meaningful results starting from ₹30,000-₹75,000/month (or the AED equivalent) split across ads, content, and management — enough to run real tests and gather data rather than spreading too thin across every channel at once. The bigger mistake we see isn’t underspending, it’s spreading a small budget across five channels instead of doing one or two channels properly.